Welcome to MetricsDriven!

Where we harness the power of data to revolutionize the hospitality industry.


Using cutting-edge scraping technology and meticulous data pipelines, we are able to create detailed profiles for each hotel entity in our datasets, packed with a wealth of individual data points.


With these comprehensive, reliable profiles in hand, our clients - including hotel technology companies - can make data-driven decisions that improve their sales and marketing efforts, identify their ideal customers, segment their markets, and uncover new opportunities for growth.


For hospitality technology companies, outdated hotel market data is a major problem. At MetricsDriven, we understand this.

First-hand experience has shown us how inaccurate and incomplete information can lead to poor customer experiences, lost opportunities, and a waste of resources.

Our mission is to be the driving force behind the growth and success of hotel technology companies.

We do this by providing top-quality data products that give businesses the insights and understanding they need to thrive in their market.

Data Accuracy and Depth

We believe that accurate, comprehensive data is crucial for hotel tech companies to make informed decisions, serve their customers effectively, and identify new opportunities.

We're committed to providing the highest quality hotel datasets available, so that our clients can focus on what they do best – delivering exceptional products to their hotel clients.

Data hygiene, maintenance and data sourcing is a well-known and wide-spread pain point across the tech industry, hotel tech being no exception.

Data Hygiene

Most companies have had trouble finding data providers that can provide high-quality data on an ongoing basis, especially long-term partners. Then there is the matter of data having to be updated consistently.

Subject and Purpose

Our subject is the high-quality hotel data scoped to the exact needs and requirements, and the value that it brings to our clients.

As a data provider, our purpose is to help hotel tech companies overcome these challenges by offering accurate and up-to-date hotel data.


Our audience is companies in the hotel tech industry who are looking for a long-term data partner to provide them with the information they need to succeed.


In an increasingly competitive industry, hotel tech companies can rely on MetricsDriven as a long-term data partner to access high-quality data they need to thrive.


The team you would be working with comes with a great deal of hotel and data engineering experience.


We provide not only raw data, but also assistance with implementing it into your CRM and other systems, validation of concepts and ideas regarding how this new paradigm of data can be applied to your organization's processes effectively and efficiently.


The agility and pivoting capabilities of an external partner are often times impossible in larger organizations. Since we have expertise from both the technical and sales side of business, we can help internal teams bypass some of these limitations. Having the ability to work with multiple stakeholders simultaneously is also something we excel at.


Our team has worked together for years now and knows each others' strengths and weaknesses. This allows us to quickly adapt to changing market conditions and implement changes in a timely fashion.

MetricsDriven offers a full suite of data services to support your company's growth

These include:

  • Data acquisition and management
  • Validation and verification of data
  • Data cleansing and transformation
  • Data implementation help
  • Data-driven strategy consulting and discovery

What competitive advantages can we help you with?

Data-Driven Product Development


Improved Product Development

By using our datasets to gain insights into the needs and preferences of hotels, a company with high-quality data at the disposal of their product developers can more effectively design and develop products that meet those needs, leading to increased customer satisfaction and loyalty.

Develop and test Prototypes

By using our data to identify potential product ideas and features, companies can develop prototypes and test them with a small group of customers to gather feedback and make improvements. Imagine if you could find those elusive early adopters, the crazy ones who will test anything just for the fun of it. They hold pretty much the unicorn status in the hotel industry, they're so rare. But by looking into their digital signatures and past changes, it is possible to smoke them out.

Sales and Marketing competitive benefits from Extended Data



Efficiency boost for Sales and Marketing teams

By identifying the right hotels to target with our data, a hotel tech company could streamline their sales and marketing efforts.

In addition to helping these teams create more targeted and personalized campaigns, high-quality hotel data enables them to increase conversion rates and their effectiveness.

When a sales team is doing cold outreach, they can approach prospects with an impressive amount of information about each one - provided they're trained in this whole new way of doing things.

Any prospect will appreciate your sales team's effort to learn more about their business before reaching out to ask for their time.

Of course, what they do not realize is that we have armed you with hours of research in a single step.

Lead Generation

With detailed and accurate data about potential customers, a company with high-quality data can identify and pursue the most promising leads, resulting in increased revenue and growth.

Lead-Gen is such an obvious benefit of increasing the knowledge about your prospects by X-fold, that we feel it bears only a mention here in writing, and a lot of brainstorming for new sales processes - live in our meetings.





Improved Market Positioning

With a deeper understanding of the market and potential customers, a hotel tech company can position their products and services more effectively and differentiate themselves from competitors.

Competitor understanding gets a massive boost too - in some cases it is entirely possible to create segmentation per competitor. Provided that their tech faces the open web. This is one of our more popular requests.

Positioning is about pivoting as much as it is about carving out a niche for yourself - with our data.

A smart hotel tech company could now quickly and easily pivot their strategies in response to changes in the market, giving them an edge in agility and competitiveness.



Hotel Market Intelligence

With a new, deep understanding of the market, a company using high-quality data could identify new opportunities and trends, allowing them to stay ahead of the competition.

"Business Intelligence is not just about turning data into information, rather organizations need that data to impact how their business operates and responds to the changing marketplace." - G. Cohen

Comprehensive and accurate data about potential customers gives a company a deeper understanding of the market, allowing them to stay up-to-date on industry trends and changes and make informed decisions for their business.

One important point here is to differentiate between market intelligence collected from reports and research done by market research companies, and market intelligence conducted by your own teams using fresh market data on a global scale, such as we can provide.

Whenever we deal with this subject, we always stress the importance of returning to first principles thinking. Those reports can be very useful, especially for topics that are not open source, like internal efficiency statistics.

However, what if the studies are based on small cohorts or anecdotal evidence, or if the datasets are flawed due to methodological limitations?

A better way to spot innovation and market opportunities is to use raw, extensive, and up-to-date data, like what we at MetricsDriven provide.

Teams making use of the hotel database in our theoretical company could be:

The effect of data-enablement usually spreads throughout a business, here are the teams that usually benefit the most

Business Intelligence

This is a fairly obvious one, data teams are usually our first line of contact anyway and tend to generate a wealth of new business value or translate the possibilities to the rest of the organization.

Predictive analytics can only work with large datasets like the ones we provide.

Product Development

They might look into how current and prospective clients use different technologies, including their own, to shape new products and product features. Enrichment of even their own customer's profiles can provide massive benefits in understanding possible new product features.

Sales and Marketing

These teams that probably gain the most from the new external data. Enhanced segmentation, targeting, and prospect profiling as resulting from a high-quality dataset bring an inevitable rise in conversions. Especially when the sales teams are properly trained to understand and use the incredibly rich hotel profiles provided to them.

Customer Success

They may get additional insights once the profiles of hotels who are already customers of the company are extended. Insights into why some hotels are more successful than others or more at risk than others can easily pop-up when you have an ability to segment them by many more factors than before.

How MetricsDriven is helping hotel technology companies make better decisions about their business


Leveraging New Data

With comprehensive and accurate data about the market and potential customers, a company with high-quality data could effectively target the right hotels and create targeted and effective marketing campaigns, resulting in increased revenue and growth.

By using high-quality data to personalize their interactions with potential customers, a software company could create a more positive and seamless customer experience, leading to increased customer loyalty and satisfaction.

They would instantly gain a deeper understanding of the prospects needs, preferences, and behaviors, allowing them to tailor their products and services to better meet those needs.

The magic here starts happening when we work together on an ongoing basis, delivering new and updated datasets and measuring differences and market movements.

As an example, we measured hotel activations and deactivations in the period of exiting covid for some markets, and found hotels which had come out bruised and battered out of covid but still going into trade.

These properties were in need of help and due to worker shortages technology was in the perfect spot to make a real difference and keep these businesses afloat.

This kind of insight is now entirely possible.


Market Segmentation

With in-depth data about different hotel segments, a company could more effectively tailor their products and marketing efforts to meet the needs of those segments.

In connection with that, with a deep understanding of the market and potential customers, by utilizing high-quality data they could differentiate their products and services and stand out in a crowded marketplace.

They could as well easily identify new markets and customer segments to target, expanding their customer base and driving growth.

Understanding competitor/partner markets and behaviors: with large datasets focusing on technographics it is possible to find hotel customers of competitors in some software niches (booking engines being the most obvious one).

A company understanding this data could use it to find new unexplored markets for itself, open new partnerships or plainly offer a better product to the customers of their competitors.


Decision Making

Having access to high-quality data is essential for hotel technology companies looking to make informed and strategic decisions for their business.

With accurate and comprehensive data, companies can gain a clearer understanding of the market, their customers, and their own performance, which can help them make more effective and targeted decisions.

How do you make an informed decision as a leader and guide your company toward a better position in the market, if you have no idea about the real limits and characteristics of that market?

We've seen over and over again, executives relying on anecdotal data, reports made on statistically insignificant samples, and conclusions based on entirely flawed data. Our mission is to solve this problem for hotel tech companies.




By using data to predict market demand and adjust their strategies accordingly, a hotel tech company could increase efficiency and profitability. Forecasting ties in naturally into the previous section on decision making, both are unavoidably based on having enough of accurate data to analyze.

In our experience improvements in decision making and forecasting make the most significant long-term difference for our clients, while better sales and marketing enablement creates quick wins and gets buy-in for working with new data.

In one client case we saw an immediate improvement of 40% in sales outreach efficiency (as measured by the client) after re-building and cleaning their database. That was only the first step in the process.



Summary of benefits

Overall, our high-quality data gives a hotel tech company the tools they need to think outside the box, identify new opportunities, and become a leader in their niche by simply having insights nobody else has.

These are just the benefits we have seen with our clients so far, and we're discovering and sharing new ones with our clients every day.

Undoubtedly there are many more to discover.

In fact we are delighted every time a client comes to us with a new cool insight or opportunity they identified while using our data.

Many times it's something they never dreamed would be possible and having just the insight into so many datapoints sparked amazing new ideas and products.

Oftentimes we get these ideas ourselves and happily brainstorm with our clients on how they could be used. The ideas usually outnumber both of our capacities to bring into existence but it generates incredible excitement and optimism.

Sounds good?

Book a meeting to learn more

tl;dr version of how you win with our help:


Gathering data on hotels is usually a time and money-consuming process, but with our datasets, you'll have one process and one team building your pipelines, providing consistent results.


With our data services, you can save both time and money by eliminating the need to hire researchers or buy multiple sources of information.

Accurate and up-to-date

We take great care to ensure that the data in our datasets is accurate and up-to-date. You can trust that you're getting the most accurate and relevant information available.


Our datasets contain a wealth of information on hotels, providing a complete picture of each entity. You will be able to make better business decisions through this process, better segment your markets, find those elusive ideal customers, and drive innovation within your organization.


We offer customized datasets to fit your specific needs. Your datasets can be tailored according to your goals based on the data points most relevant to your business.

Global Coverage

Data comes from a wide range of sources and covers hotels on a global scale. This allows you to get a complete picture of the market and identify opportunities across the world.


Highest quality

Our data is carefully curated to ensure its accuracy and relevance. We use strict quality control measures to ensure that our datasets provide the most reliable and comprehensive information available.


MetricsDriven is a data technology provider out of London, UK.

We're forged from a unique combination of coding, marketing, scientific and technology backgrounds.


71-75 Shelton Street, Covent Garden,


United Kingdom

P: +44 144 9701 129

E: hi@metricsdriven.net



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